Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive growth and profitability through the strategic execution and optimization of Google Ads campaigns. This role involves full ownership of campaign pacing, reporting, and performance across various channels. The Senior Performance Marketing Manager will collaborate with cross-functional teams to identify trends, provide performance updates, and optimize campaigns for higher CTR and ROAS. They will also serve as the internal subject matter expert on Google Ads strategy, consistently seeking ways to grow spend efficiently while maintaining strong margins.Responsibilities:

• Take ownership of pacing, reporting, and performance for Google Ads campaigns.
• Source and manage creative assets for campaigns.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads and the yield team to identify trends.
• Utilize competitive research to identify growth opportunities.
• Become the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

Benefits:

• Profit-sharing bonus
• Competitive benefits