Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to lead the strategy, execution, and optimization of Google Ads campaigns. The ideal candidate will drive growth and profitability for the company's paid media portfolio across multiple channels and verticals. This role requires a deep understanding of the Google Ads ecosystem and the ability to manage large-scale budgets while meeting ROAS and revenue KPIs.About Launch Potato:Launch Potato is a digital media company that connects advertisers to customers throughout the consumer journey. Headquartered in Delray Beach, Florida, the company boasts a diverse and energetic culture with a global team.Role Involves:

• Taking ownership of pacing, reporting, and performance for Google Ads campaigns.
• Sourcing and managing creative assets for campaigns.
• Planning, launching, and optimizing new campaigns with clear objectives.
• Monitoring campaign health and performing routine optimizations.
• Documenting tests and campaign changes, sharing learnings with stakeholders.
• Collaborating with business leads, account managers, and the yield team.
• Utilizing competitive research tools to identify growth opportunities.
• Becoming the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs.
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel.
• Ability to write compelling ad copy and partner on creative asset development.
• Exceptional collaboration and communication skills.

What Launch Potato Offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to make an impact in a profitable, high-growth company.
• A diverse and inclusive team and culture.