Senior Performance Marketing Manager, Google

Job Description

Launch Potato is seeking a Senior Performance Marketing Manager to drive growth and profitability through Google Ads campaigns. The ideal candidate will have extensive experience in planning, managing, and optimizing Google Ads across various channels. This role requires strong analytical skills, the ability to manage large budgets, and excellent communication skills.Responsibilities:

• Lead the strategy, execution, and optimization of Google Ads campaigns.
• Manage creative assets and maintain an organized asset library.
• Plan, launch, and optimize new campaigns with clear objectives.
• Monitor campaign health and perform routine optimizations.
• Document tests and campaign changes, sharing learnings with stakeholders.
• Collaborate with business leads, account managers, and the yield team.
• Utilize competitive research to identify growth opportunities.
• Serve as the internal subject matter expert on Google Ads strategy.

Requirements:

• 4+ years of hands-on experience with Google Ads campaigns.
• Proven ability to manage large-scale budgets and meet KPIs.
• Strong analytical skills with experience using Looker, Tableau, or Excel.
• Ability to write compelling ad copy.
• Exceptional collaboration and communication skills.

The role offers:

• Base salary, profit-sharing bonus, and competitive benefits.
• Opportunity to make an impact in a profitable, high-growth company.