Doctolib is seeking a Product Marketing Associate intern to help define product positioning, pricing, key messages, and the associated Go-to-Market strategy. The intern will support the team in defining marketing and commercial strategies that highlight the benefits and features of Doctolib to healthcare and imaging centers. This role involves close collaboration with Commercial, Product, and Marketing teams.
Role involves:
- Analyzing user needs, market trends, and competition to adapt product communication and contribute to the product roadmap.
- Contributing to defining product positioning and messaging in collaboration with Product and Design teams.
- Supporting the launch of new features and participating in the creation of compelling content (videos, website, campaigns, emails, demos).
- Piloting 360 sales & marketing plans to promote the product to different targets.
- Monitoring the performance of actions using key performance indicators.
- Collaborating with Training and Sales Enablement teams for internal training.
- Conducting competitive analyses and updating knowledge on competitor products.
- Staying up-to-date with best practices in Product Marketing.
Requirements:
- Seeking a gap year or final year internship.
- Interested in projects at the intersection of strategy, product, and marketing.
- Autonomous with a strong entrepreneurial spirit.
- Comfortable working in a fast-paced environment.
- Previous experience in product marketing or go-to-market and/or experience in a start-up, scale-up, or consulting firm.
- Comfortable writing impactful content and campaigns and proficiency with Google Sheets/Slides.
- Fluent in French and English.
Doctolib offers:
- A complete onboarding program with the Doctolib Academy.
- Comprehensive training programs (languages, soft skills, technical skills).
- Offices offering collaboration and well-being spaces.
- 50% reimbursement of transportation costs.
- A Swile card and various catering offers in the offices.
- Team and global events (Doctoberfest, Kids Day, etc.).