Head of Performance Marketing (Johannesburg)

Job Description

HyperionDev, a leading provider of accelerated tech education, is seeking a Head of Performance Marketing to drive learner and audience acquisition across HyperionDev and Longdue. This role offers a unique opportunity to lead growth initiatives in both education and gaming, reporting directly to the Director of Performance Marketing.Responsibilities include:

• Supporting growth strategies across HyperionDev and Longdue
• Owning performance marketing channels (e.g., paid media, SEO, influencers)
• Leading the execution of growth campaigns
• Running experiments to improve campaign performance
• Analyzing user behavior and proposing improvements to increase ROI
• Mentoring junior team members
• Collaborating with creative, content, and admissions teams
• Reporting on performance metrics

HyperionDev requires:

• 5+ years of experience in growth or performance marketing
• Proven track record managing paid media campaigns across channels
• Understanding of performance KPIs (CAC, ROAS, CPL, LTV)
• 2+ years in a senior or team lead role
• Experience in a tech, education, or consumer startup
• Strong analytical skills and ability to design A/B tests
• Excellent communication and leadership skills

The role offers:

• Hybrid work options
• Opportunity to learn new tech skills through HyperionDev's Coding Bootcamps
• The chance to work at the heart of tech in Africa, Europe, and the US
• Life-changing work that makes education and tech careers accessible