Senior Marketing Operations Manager

Job Description

Storable is seeking a Senior Marketing Operations Manager to enhance marketing performance and drive operational excellence. This role is responsible for optimizing and managing the marketing technology stack, processes, and analytics to ensure seamless execution of marketing campaigns and data-driven decision-making. The Senior Marketing Operations Manager will work cross-functionally with demand generation, content, sales, and customer success teams to enhance efficiency, improve lead management, and maximize ROI. This position reports to the VP of Revenue Operations and plays a critical role in shaping a best-in-class Revenue Operations function.Responsibilities:

• Oversee and optimize the marketing technology stack, including CRM (e.g., Salesforce), marketing automation (e.g., HubSpot), and other relevant tools.
• Maintain and optimize data syncs, ensuring clean and accurate data across platforms.
• Develop and maintain marketing performance dashboards, reports, and analytics to track key metrics.
• Collaborate with sales and marketing teams to improve lead scoring, attribution modeling, and funnel conversion rates.
• Ensure accurate data collection, integration, and hygiene across marketing platforms.
• Manage marketing automation workflows, email campaigns, and lead nurturing processes.
• Perform data cleanup, transformation, and uploads into HubSpot and Salesforce.
• Support campaign execution by setting up tracking, segmentation, and personalization strategies.
• Conduct A/B testing and optimization for landing pages, email campaigns, and other marketing assets.
• Ensure compliance with data privacy regulations (GDPR, CCPA) and best practices for data security.
• Assist in budget planning, forecasting, and allocation of marketing spend based on data insights.
• Provide recommendations for process improvements and efficiency enhancements.

Requirements:

• 5+ years of experience in marketing operations, marketing automation, or a related role within a SaaS or B2B environment.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, Tableau, Looker, etc.).
• Knowledge of lead management, data segmentation, and campaign tracking.
• Experience with A/B testing, conversion rate optimization (CRO), and marketing attribution models.
• Understanding of data privacy regulations (GDPR, CCPA) and compliance requirements.
• Exceptional project management and problem-solving skills.
• Strong communication skills and ability to work cross-functionally.
• Experience with SQL or scripting languages for data analysis is a plus.

Storable offers:

• Generous health coverage.
• 401(k) match.
• Employer contribution to HSA.
• Flexible vacation policy.
• Company rewards and recognition.
• Volunteer Time Off.
• Mental health resources.
• Fully paid parental leave.
• Pet related leaves.
• Caregiver Leave.
• Home data stipend.
• Home office sign-on bonus.
• Fertility care support.
• Access to financial experts.
• Direct Student Loan Payment Program.