Product Marketing Manager

Job Description

HyperionDev, a leading provider of accelerated tech education, is seeking a Product Marketing Manager. This role is based in Cape Town but offers remote work options within South Africa. The Product Marketing Manager will be responsible for defining and executing marketing strategies to improve product positioning and drive market adoption.

Responsibilities include:

• Developing and executing marketing strategies to improve product positioning.
• Establishing detailed documentation and visual style guides.
• Serving as a product champion and evangelist.
• Understanding content performance across various channels.
• Conducting customer research to build detailed personas.
• Developing product positioning and messaging.
• Collaborating with internal and external stakeholders.
• Supporting marketing operations and ensuring quality control.
• Providing timely updates on performance data.
• Developing and executing go-to-market plans.
• Implementing lifecycle marketing strategies.
• Conducting competitive analysis.
• Providing sales enablement materials and training.

Requirements:

• A Diploma in Business, Marketing or Communications field.
• At least 3 years of marketing experience in a high growth and digital consumer-marketing space.
• 1+ years of project management experience.
• At least 1 year of experience marketing education-related products.
• Deep understanding of digital marketing and marketing funnels.
• Experience working in a marketing team with diverse skill sets.
• Experience working with clients and partners towards creative alignment.
• Experience with management of suppliers and 3rd party agencies.
• A self‐starter who thrives in a fast‐paced environment.
• Thorough understanding of various online and offline marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms and PR.

HyperionDev offers:

• Hybrid work options with flexibility.
• Remote working options for candidates not in proximity of a HyperionDev Campus
• Opportunity to learn new tech skills through Coding Bootcamps.
• A chance to work with leaders in edtech and developer education.
• Life-changing work that makes education and tech careers accessible.