Product Marketing Manager

Job Description

HyperionDev is seeking a Product Marketing Manager to define and execute marketing strategies that improve product positioning in local and international markets. The Product Marketing Manager will play a crucial role in defining the go-to-market strategy, product launches, and lifecycle marketing initiatives to ensure product success and market adoption. This role involves driving down Cost Per Lead & Registration while growing Conversions to Trial & Sale through quality, on-brand marketing.Responsibilities include building and executing marketing strategies, establishing detailed documentation, serving as a product champion, understanding content performance, conducting customer research, developing product positioning and messaging, managing stakeholders, supporting marketing operations, providing performance metrics, developing go-to-market strategies, implementing lifecycle marketing, conducting competitive analysis, and enabling sales.Responsibilities:

• Build and execute marketing strategies.
• Establish detailed documentation.
• Serve as a product champion.
• Understand content performance.
• Conduct customer research.
• Develop product positioning and messaging.
• Manage stakeholders.
• Support marketing operations.
• Provide performance metrics.
• Develop go-to-market strategies.
• Implement lifecycle marketing.
• Conduct competitive analysis.
• Enable sales.

Requirements:

• A Diploma in Business, Marketing or Communications field.
• At least 3 years of marketing experience in a high growth and digital consumer-marketing space.
• 1+ years of project management experience.
• At least 1 year of experience marketing education-related products.
• Deep understanding of digital marketing and marketing funnels.
• Excellent written and verbal communication skills.

Benefits:

• Hybrid work options.
• Opportunity to learn new tech skills through HyperionDev Coding Bootcamps.