Clash
of Jobs
Browse All Jobs
Job Description
HyperionDev, a leading provider of accelerated tech education, is seeking a Product Marketing Manager. This role is crucial in defining the go-to-market strategy, product launches, and lifecycle marketing initiatives. The Product Marketing Manager will own best practice product positioning strategy, drive down Cost Per Lead & Registration, and define the strategic and tactical direction for all Marketing collateral.Role involves:- Building and executing a marketing strategy to improve product positioning.
- Establishing detailed documentation and visual style guides.
- Serving as a product champion and evangelist.
- Understanding content performance across channels.
- Conducting customer research to build detailed personas.
- Developing product positioning and messaging.
- Collaborating with internal and external stakeholders.
- Supporting production/operations with QC/QA of branded collateral.
- Providing timely updates on performance data.
- Developing and executing go-to-market plans.
- Implementing lifecycle marketing strategies.
- Conducting competitive analysis.
- Providing sales enablement materials and training.
- A Diploma in Business, Marketing or Communications field.
- At least 3 years of marketing experience in a high growth and digital consumer-marketing space.
- 1+ years of project management experience.
- At least 1 year of experience marketing education-related products.
- Deep understanding of digital marketing and marketing funnels.
- Experience working in a marketing team with diverse skill sets.
- Experience working with clients and partners towards creative alignment.
- Experience with management of suppliers and 3rd party agencies.
- Excellent written and verbal communication skills.
- Detailed understanding of Social Media marketing, Comms and PR.
- Hybrid work options.
- Opportunity to learn new tech skills through Coding Bootcamps.
- Work with leaders in edtech.
- Solve real problems that make education and tech careers accessible.
