Product Marketing Specialist at Practice Better

Practice Better is seeking a Product Marketing Specialist to join their Product Marketing Team. The Product Marketing Specialist will implement go-to-market (GTM) strategies, feature launches and beta programs. They will craft compelling narratives about Practice Better, That Clean Life, and their core features.

Role involves:

• Leading cross-functional initiatives to align product marketing strategies with business goals.
• Analyzing competitors and conduct market research to understand target audience’s pain points and industry trends.
• Developing and lead GTM plans for new feature launches.
• Crafting compelling positioning and narratives.
• Enhancing systems to manage beta programs, streamline launch processes, and validate messaging through continuous testing and improvement.

Requirements:

• 1-3+ years of experience in SaaS product or content marketing; healthcare or health tech background highly preferred.
• Exceptional writing and creative positioning abilities.
• Experience in building and executing effective go-to-market strategies.

Role offers:

• Unlimited Vacation
• Generous health benefits plan
• Home Office Allowance: $500/year
• Health & Wellness Allowance: $750/year
• Learning & Development Allowance: $1000/year
• Fully Remote