Job Description
Talkdesk is seeking a Senior Director of Marketing Operations to lead and optimize its marketing operations function. This role is based in Salt Lake City and involves architecting and leading the full function of marketing operations, driving process excellence, systems integration, data governance, and operational enablement across a globally distributed team.
The Senior Director of Marketing Operations will partner closely with Revenue Operations, Demand Generation, Product, and Sales to ensure marketing execution is precise, agile, and performance-driven. This role will also be a strategic force in goal setting, performance tracking, and ongoing operational planning, owning weekly, monthly, and annual reporting cadences and business reviews.
Responsibilities:
- Build and execute a scalable global marketing operations strategy aligned with GTM goals.
- Lead and mentor a team of professionals.
- Partner with the CMO and Marketing leadership to ensure operational alignment with strategic objectives.
- Lead ongoing planning processes (quarterly, annual, and rolling planning).
- Track progress against marketing goals and lead weekly, monthly, and annual reporting cadences.
- Own and optimize core systems: Marketo, Salesforce.com, 6Sense, Bizible, LeanData.
- Champion the use of AI in marketing operations and campaign planning.
- Lead funnel and pipeline reporting, forecasting, and attribution modeling.
- Create systems and processes that support flawless campaign execution.
- Collaborate closely with Sales Ops, RevOps, Demand Gen, Product Marketing, and Content.
Requirements:
- 10+ years of experience in B2B SaaS marketing, with at least 5 years leading marketing operations.
- Proven success leading global teams, including offshore and onshore resources.
- Deep, hands-on expertise with Marketo, 6Sense, Bizible, and Salesforce.com.
- Familiarity with modern BI tools (e.g., Looker, Snowflake, Tableau).
- Experience driving marketing ops transformations that improved pipeline, process, and productivity.
- Demonstrated use of AI and automation in marketing operations or campaign planning.
- Strong cross-functional communicator and collaborator; experienced working with GTM and Product teams.
- Proven experience owning marketing planning and reporting cadences, with a strong operational mindset.
- Track record of thriving in high-change, high-growth startup environments.
- High integrity and transparency—leads with humility, accountability, and candor.
- Bachelor's degree required; advanced degree or certifications in marketing ops, analytics, or martech is a plus.
Talkdesk offers:
- Competitive salary, equity, and benefits.
- Flexible remote work.
- A culture of ownership.
- A company that values truth, integrity, and collaboration.