Performance Marketing Specialist at Roofr

Roofr is seeking a Performance Marketing Specialist to enhance its paid acquisition strategies and foster business expansion. The Performance Marketing Specialist will report to the Performance Marketing Lead.This role involves:

• Executing, managing, and optimizing campaigns across Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
• Analyzing campaign performance and providing data-driven insights.
• Developing and testing new ad creatives, landing pages, and audience targeting strategies.
• Conducting A/B testing on campaign elements.
• Managing budgets effectively across channels.
• Collaborating with internal teams to align paid media efforts.
• Providing regular performance reports.

Requirements include:

• 1-3 years of experience managing paid digital campaigns.
• Hands-on experience with Google Ads, Facebook Ads, Microsoft Ads, and TikTok Ads.
• Strong analytical skills using tools like Google Analytics, Looker Studio, Hubspot, or Amplitude.
• A data-driven mindset with understanding of conversion tracking and attribution.
• Experience with A/B testing.
• Ability to work independently in a fast-paced startup.

Roofr offers:

• Vacation/Paid Time Off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• Home office setup stipend
• Internet and phone allowance
• Remote first culture