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Job Description
Logiwa is seeking a Digital Marketing Manager to enhance its digital presence. This role is pivotal in optimizing inbound demand generation and boosting brand awareness within target markets. The Digital Marketing Manager will collaborate with marketing peers to devise and execute a comprehensive digital strategy.
Role involves:
- Managing paid and organic search engine campaigns.
- Maintaining and updating the company website.
- Analyzing website traffic and user behavior.
- Identifying and optimizing SEO/GEO opportunities.
- Ensuring proper tracking and attribution for all campaigns in HubSpot.
- Managing pay-per-lead and pay-per-click campaigns.
- Overseeing digital advertising campaigns with third-party media companies.
Requirements:
- 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry.
- Knowledge of HTML/CSS.
- Experience with website performance and optimization tools.
- Strong troubleshooting skills and attention to detail.
- Ability to develop and present strategic plans.
- Proven experience in SEO/PPC campaigns.
- Familiarity with CRM/marketing automation software, specifically HubSpot.
- Familiarity with SEO and analytics tools, including SEMrush and Google Analytics.
- Experience with website management in WordPress.
- Strong communication and writing skills.
- BA/BS in Marketing, Business, Communications, or equivalent experience.
Logiwa offers:
- Flexibility to work fully remote or hybrid.
- 15 days of paid time off + 5 personal days annually, 12 paid company holidays, and your birthday as a paid holiday.
- 100% employer-paid health and dental insurance.
- Other insurance offerings including: vision, life, legal, and pet insurance.
- 401(K) and free access to a confidential certified financial advisor.
- Employee Assistance Program.
- Community engagement opportunities like quarterly volunteer days.
