RTB/Adserver Specialist at Groupon

Groupon is seeking an RTB/Adserver Specialist to manage and optimize programmatic channels and oversee direct client campaigns. This role is crucial for ensuring the effective operation of the ad server, Google Ad Manager and maximizing advertising revenue and campaign effectiveness. The specialist will collaborate closely with internal teams to achieve these goals. Groupon is a marketplace where customers discover new experiences and services every day.

Responsibilities:

• Managing and optimizing programmatic channels.
• Overseeing direct client campaigns in Google Ad Manager.
• Ensuring the smooth execution and performance of direct campaigns.
• Analyzing data to improve campaign results.
• Supporting sales in client onboarding and campaign optimization.
• Training internal teams on ad server tools and campaign management.

Requirements:

• Experience with Google Ad Manager and other ad-serving platforms.
• Understanding of tag-based setups, header bidding, and RTB environments.
• Proficiency in data analysis tools like Power BI and Google Sheets.
• Knowledge of GDPR and data privacy best practices.
• Familiarity with major SSPs like Magnite, Pubmatic, Xandr, and IndexExchange.
• Experience with Prebid and Header Bidding.

What Groupon Offers:

• Opportunity to be part of a transformation and make an impact.
• A challenging environment with growth opportunities.
• A truly international team.
• Hybrid work environment.