Global Marketing Lead

Job Description

B2C2, a digital asset pioneer, is seeking a Global Marketing Lead to spearhead its global marketing initiatives. This role is based in London and offers the opportunity to be the sole marketing professional within the organization, shaping and executing the marketing strategy.

The Marketing Lead will leverage expertise in financial services and crypto to enhance brand awareness, drive customer acquisition, and support revenue growth. The ideal candidate will possess a proven track record with institutional clients, exceptional strategic vision, and the ability to collaborate with internal and external stakeholders.

Role Involves:

• Advising management on strategic marketing direction.
• Developing and implementing comprehensive marketing strategies.
• Creating high-quality content to position the company as a thought leader.
• Planning and managing participation in industry events.
• Overseeing social media presence and digital marketing campaigns.
• Developing presentations and materials to communicate the company’s value proposition.
• Partnering with sales and business development for global client acquisition.
• Managing external communications and refining internal communication strategies.
• Driving brand development and ensuring consistent messaging.

Requirements:

• Minimum 7+ years of marketing experience in financial services, preferably in digital assets.
• Bachelor’s degree in Marketing, Business, or related field.
• Demonstrated experience working with institutional clients.
• Strong strategic thinking and analytical skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Strong interpersonal skills.

B2C2 Offers:

• Opportunity to shape and execute global marketing strategy.
• A role in an exciting new industry.
• A dynamic company culture.
• Flexible working arrangements.