Global Marketing Lead at B2C2

B2C2, a digital asset pioneer, is seeking a Global Marketing Lead to spearhead its marketing initiatives. The Marketing Lead will be responsible for crafting and executing the marketing strategy, leveraging expertise in financial services and crypto to enhance brand visibility and drive customer acquisition.

The role involves:

• Advising management on marketing strategy and direction.
• Developing and implementing comprehensive marketing strategies.
• Creating thought leadership content, including blog posts and whitepapers.
• Managing the company's presence at industry events and conferences.
• Overseeing social media and digital marketing campaigns.
• Developing product marketing presentations and materials.
• Leading multi-channel marketing campaigns for client acquisition.
• Coordinating external communications with the PR firm and refining internal communication strategies.
• Driving brand development and ensuring consistent messaging.

The ideal candidate should have:

• Minimum 7+ years of marketing experience in financial services, preferably digital assets.
• A bachelor’s degree in Marketing, Business, or a related field.
• Experience working with institutional clients.
• Strong strategic thinking and analytical skills.
• Excellent communication skills.
• Proficiency in digital marketing tools and platforms.

B2C2 offers:

• A role in an exciting and dynamic company.
• Opportunity to make history through world class achievements
• A values-based company with a strong culture.
• Flexible working arrangements considered