Product Marketing Manager

Job Description

GumGum is seeking a Product Marketing Manager to contribute to the company's global product suite. This role is pivotal in shaping how GumGum communicates its value to diverse stakeholders, including brands, agencies, publishers, and platforms worldwide. The Product Marketing Manager will collaborate with various teams, ensuring client insights influence both product development and go-to-market strategy.

The Product Marketing Manager will drive commercial success through data-driven analysis, competitive intelligence, and customer-centric storytelling.

What this role involves:

• Building and executing go-to-market plans for new products and enhancements.
• Developing compelling messaging and positioning for products.
• Creating product-driven sales plays and internal product training.
• Delivering product and industry training to client-facing teams and partners.
• Supporting media and analyst relations efforts.
• Monitoring industry and competitive landscapes.

Requirements:

• BA/BS degree required.
• 2-3 years of experience in product marketing or equivalent.
• Experience building and executing marketing and go-to-market plans.
• Digital Media Experience (worked at agency or DSP/SSP in past)

What GumGum offers:

• Competitive base pay.
• Employer-matched 401(k) retirement plan.
• Bonus, commission, or stock incentive program depending on the role.