Marketing Executive - Social Media at dmg events

The Marketing Executive – Social Media role at dmg events involves implementing and managing the social media strategy across multiple platforms, ensuring the brand message resonates with the overall marketing objectives. The role includes designing and scheduling social media posts, writing engaging copy, and managing the proofing process.

The individual will maintain a consistent and compelling social media presence, driving audience engagement and contributing to the event's digital growth. They will collaborate with the wider marketing team to ensure a cohesive brand presence and timely execution of campaigns.

This role involves:

• Implementing and managing the event's social media plan across platforms like LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.
• Designing and creating social media posts using brand guidelines and templates.
• Writing and proofreading engaging, platform-specific copy aligned with the event's message.
• Scheduling and publishing posts, ensuring timely and relevant content distribution.
• Monitoring social media channels, engaging with the audience, and responding to inquiries.
• Tracking and reporting on key performance metrics, making recommendations for improvement.
• Working with the wider marketing team to align social media with event campaigns and promotions.
• Ensuring all content goes through the proofing process before publishing.
• Staying up to date with digital and social media trends, recommending innovative content formats.

Requirements:

• A marketing, communications, or digital media qualification is advantageous.
• 1-2 years of experience in social media marketing, preferably in B2B or event marketing.
• Experience managing social media channels for a brand or organisation.
• Strong copywriting and proofreading skills.
• Basic graphic design experience using tools such as Canva or Adobe Creative Suite.
• Knowledge of social media analytics tools and performance tracking.
• Experience working with content scheduling tools (e.g., Hootsuite, Sprout Social, or native scheduling tools).
• Understanding of SEO principles and how they apply to social media content.
• Experience in paid social media advertising and campaign optimisation.
• Knowledge of social listening tools to track brand sentiment and industry trends.
• Ability to develop and execute influencer marketing strategies.

dmg events offers:

• Opportunity to work with a leading events company.
• A dynamic and fast-paced work environment.
• A chance to develop skills in social media marketing and digital engagement.