CRM & Data Automation Analyst / Analyste CRM et automatisation des données at FlightHub

FlightHub Group is seeking a CRM & Data Automation Analyst to manage audience segmentation, automation workflows, and SQL-based analytics. The ideal candidate will transition from data analysis to marketing, possessing strong SQL and analytical skills. No prior email marketing experience is required.

The CRM & Data Automation Analyst role involves:

• Writing and optimizing SQL queries for customer segmentation.
• Managing data structures and ensuring automation workflows function correctly.
• Working with backend developers to validate data pipelines.
• Building and managing CRM automation workflows (SQL transformations, triggers, event-based journeys).
• Optimizing customer journeys for personalized engagement.
• Monitoring sender reputation and inbox placement using Google Postmaster & Return Path.
• Investigating spam complaints, bounce rates, and ISP filtering issues.
• Analyzing key metrics (open rates, click-through rates, signup & conversion trends) using SQL & Looker.
• Ensuring compliance with CAN-SPAM, CASL, GDPR.
• Maintaining opt-out & suppression list logic.

Requirements for the CRM & Data Automation Analyst role include:

• SQL Proficiency – Strong ability to write, troubleshoot, and optimize complex queries.
• Data Analytics & CRM Experience – Prior experience managing customer data, segmentation, and automation (SFMC preferred but not required).
• Analytical Mindset – Experience analyzing performance metrics and identifying trends.
• BI Tools – Familiarity with Looker, Tableau, or similar.
• Willingness to Learn Email Marketing – Interest in learning about deliverability and CRM workflows.

What FlightHub Group offers:

• Opportunity to work with a leading travel agency in North America.
• Opportunity to transition into marketing.