App Store Optimization Specialist at VEED.IO

VEED.IO is seeking an App Store Optimization (ASO) Specialist to enhance app visibility and conversion rates across app stores. The ASO Specialist will collaborate with cross-functional teams to conduct metadata tests and implement improvements, ensuring high rankings and strong conversion outcomes for VEED's apps.

Responsibilities:

• Research, develop, and implement ASO strategies.
• Conduct keyword research to optimize app metadata.
• Perform competitive analysis and monitor app store rankings.
• Execute A/B tests and analyze data to optimize app performance.
• Create frameworks for measuring and reporting on ASO campaign performance.
• Collaborate with cross-functional teams.
• Support projects beyond app store optimization.
• Explore AI-driven strategies to enhance app engagement.

Requirements:

• Great understanding of App Store Optimization including algorithms, analytics tools, and effective strategies for improving app performance, as well as proficiency with reporting and data visualization tools for organizing and analyzing large volumes of information.
• Proven knowledge of app store algorithms, optimization methods, and effective strategies for improving app store performance.
• Logical thinker, breaking down complex problems into individual parts
• Hungry and goal oriented, willing to take on multiple initiatives at once
• Numbers-driven mindset, excellent analytical skills and ability to turn analytical insights into marketing actions and use them to influence business decisions
• Passion for innovation and continuous learning
• Growth mindset
• Excellent communicator
• A passionate iPhone user who loves Apple.
• Trend-aware and well-connected

What VEED.IO offers:

• Flexible working hours
• Fully remote culture
• Monthly subsidy programme
• Unlimited paid holidays
• Home office set-up
• Mental health benefit