Senior Events & Brand Manager, Marketing at Coconut Software

Coconut Software is seeking a Senior Events & Brand Manager to architect strategic, brand-led experiences that drive revenue, deepen relationships, and fuel growth. The ideal candidate will bring a blend of creative vision, operational excellence, and a strong business mindset to every activation.

This role combines strategic event planning with brand stewardship, ensuring that every industry conference, trade show, and hosted event (digital or in-person) generates leads, fosters relationships, and amplifies Coconut's brand identity. The Senior Events & Brand Manager will own the end-to-end strategy and execution of Coconut’s event marketing function, aligning every touchpoint to the company's GTM priorities.

The role involves:

• Building and executing a bold event strategy that aligns with revenue goals.
• Evaluating and recommending trade shows and speaking opportunities.
• Managing the end-to-end planning and execution of in-person and digital events.
• Leading ABM event initiatives to target high-value accounts.
• Designing and managing branded experiences.
• Elevating Coconut's presence through award applications and thought leadership.
• Partnering with Sales and Demand Gen to turn events into lead-generating machines.
• Tracking and analyzing event performance.
• Managing swag inventory.

Requirements include:

• 7+ years of experience in event marketing, brand activation, or thought leadership (preferably in SaaS, fintech, or B2B).
• A track record of orchestrating high-impact events.
• Experience managing branded swag.
• Familiarity with CRM and marketing tools (Salesforce, HubSpot, etc.).
• Strong design sensibility.
• Ability to manage multiple projects and prioritize tasks.
• Willingness to travel for events and conferences as needed.

Coconut Software offers:

• Flexible work week.
• Supported professional development.
• Competitive salaries.
• Health & Dental Benefits starting from day 1.
• Annual Wellness Benefit ($1000 per year).
• Opportunity to work remote - anywhere in Canada!