Content Marketing Manager - Generation Genius

Job Description

Newsela is seeking a Content Marketing Manager to focus on driving engagement and growth for Generation Genius, a provider of math and science content acquired by Newsela in 2025. The Content Marketing Manager will own the content strategy across the website, blog, email, and other key marketing channels. This role offers an exciting opportunity to join Newsela’s marketing team and manage content for a fast-growing product used by educators across the country.

Responsibilities:

• Build and manage editorial calendars.
• Lead blog and SEO efforts.
• Research and write blog content.
• Optimize existing blog content.
• Develop and execute social media strategy.
• Own and execute the email strategy.
• Write and edit copy for email campaigns, landing pages, paid media, and product messaging.
• Monitor and analyze content performance.
• Iterate on content strategy and improve outcomes.

Requirements:

• 5+ years of experience in content marketing.
• Experience in the education field.
• Bachelor’s Degree in Marketing, Communications, or a related field.
• Proficient with marketing automation platforms and CMS tools.
• Strong understanding of SEO best practices.
• Skilled in data analysis and optimization.

Newsela offers:

• Remote work opportunity.
• Health & Wellness programs.
• Flexible PTO.
• Professional Development programs.