Job Description
The Brand Representative role at Loverboy is crucial for building relationships with customers and retailers across FOCUS markets. The Brand Representative will focus on driving brand awareness, availability, and growth through activity-based execution. This role involves collaboration with current and future retailers and distributor partners, aiming to earn trust and mind share.
Responsibilities:
- Engage and foster relationships with current retailers in defined territory
- Grown current account universe with both On and Off premise accounts.
- Align with the Manager on weekly, monthly, and Quarterly execution objectives to grow Loverboy. These objectives include calling on retail accounts, building displays, special events, and on and off premise samplings and engagements.
- Strict adherence to Loverboy brand standards – communicating to all business partners in the territory.
- Engaging and motivating distributor sales personnel to deliver against the key sales targets.
- Drive execution of programming with retailers and distributors.
- Schedule, attend and conduct regular sampling events, and special events through the given territory.
- Celebrate success with partners, distributors, and retailers.
- Embodies the Loverboy Culture.
Requirements:
- Persuasive selling, negotiation, problem-solving, and planning skills
- Self-starter exhibiting independence, resiliency, and tenacity
- Comfortable working in an early-stage company with the ability to work autonomously
- Resourceful planning and strong organizational and project management skills
- Excellent interpersonal, written/oral communication, and presentation skills
- Complete competence with G-Suite and Microsoft Office
- Must reside in and know the defined territory
- Must be 21 years or older
- 1-2 years demonstrated sales experience in beverage alcohol industry
- Valid driver’s license and vehicle with auto-liability insurance
- Able to lift 35 pounds frequently
- Bachelor’s Degree
- A minimum of 2 years of sales experience selling directly to beer wholesalers (non-alcoholic sales qualify if sold through beer distributor networks)
What Loverboy offers:
- Unlimited vacation days
- Work-from-home flexibility
- Opportunity to earn equity in the company