Senior Digital Strategist (all genders) - Retail & CPG Vertical at WongDoody

WongDoody, a creative technology agency with a global presence, is seeking a Senior Digital Strategist to join their team. The role focuses on innovative marketing activities for B2C and B2B clients in the DACH region, specializing in FMCG and retail. The Senior Digital Strategist will work with brands like OTTO, bonprix, Rolf Benz and Avène.

Role Involves:

• Developing strategic concepts and cross-channel communication experiences.
• Creating data-driven analyses and research.
• Developing insight- and data-driven creative briefs.
• Identifying innovative business areas, trends, and technologies.
• Leading strategic content on client projects.
• Designing and facilitating strategy and creative workshops.
• Ensuring on-brief creative quality.
• Collaborating with creation and performance teams.
• Testing and evaluating new marketing channels and advertising formats.
• Staying updated with the latest trends in digital marketing.
• Experimenting with AI tools and technologies.
• Owning and managing relationships with external partners and vendors.
• Guiding junior team members.

Requirements:

• At least 5 years of experience in strategic planning with a creative agency.
• Expertise in B2C marketing, FMCG, and retail communication.
• Data-driven and user-centric way of thinking and working.
• Passion for conceptual ideas and the development of digital ecosystems.
• Proven track record of developing effective brand and communication strategies.
• Digital-first strategic thinking.
• Experience with AI tools and technologies in a marketing context.
• Excellent communication and presentation skills.
• Positive and proactive attitude, sense of humor, collaborative, and strong interpersonal skills.
• Proficiency in both German and English.

What WongDoody Offers:

• Flexible working hours.
• Opportunity to work remotely within Germany.
• 30 days' vacation per year.
• Urban Sports Club membership.
• A great team environment.
• Access to cutting-edge marketing tools and technologies.