Senior Campaign Manager at Unlock Health

Unlock Health is seeking a Senior Campaign Manager to ensure successful digital campaign strategy, development, execution, and management. The Senior Campaign Manager will manage 1-2 Digital Specialists and oversee campaign buildout, maintenance, optimization, and deliver monthly reports to clients. This role requires junior employee mentorship, adherence to benchmarks, and maintaining technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.Responsibilities include:

• Working closely with Digital Specialists to build out and implement campaigns
• Managing day-to-day campaign operations and providing real-time information and status updates to Client Lead and larger team
• Collaborating with the Implementation team on call tracking, conversion pixel installation and troubleshooting
• Launching campaigns on time with accuracy
• Monitoring campaign performance and proactively address any issues impacting performance
• Delivering accurate and timely performance reports to be shared with clients
• Attending monthly reporting calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary on providing insights and recommendations for improved performance
• Reviewing data trends, adjust reports as needed and optimize campaigns accordingly
• Maintaining certifications and stay up to date on industry changes
• Meeting or exceeding documented performance goals
• Continuously learning and developing technical skills to stay updated on platform changes and iterations
• Cross-training in varied paid media offerings - SEM, Social & Programmatic
• Being willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

Ideal candidates will possess:

• 3-5 years of digital marketing experience including SEM, display, YouTube, and social media marketing
• Bachelor’s degree or relevant experience
• Proficiency in Google Ads and Meta platforms
• Google Ads experience in SEM, Mobile, Video and Display
• Experience with Google Ads Editor and Facebook Power Editor
• Ability to work independently and remotely once given direction
• Strong analytical and logical skills

Unlock Health offers:

• Competitive Salary
• Health, Dental and Vision benefit packages
• Life, Short- and Long-Term Disability Insurance
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program
• Employee Referral Program