VP of Product Design at Roofr

Roofr is seeking a VP of Product Design to lead its growing Design and Research function. The VP will be responsible for building, scaling, and nurturing a high-performing team of Product Designers and UX Researchers. This role involves collaborating cross-functionally with Product, Growth, and Engineering to deliver seamless, user-first experiences. This is a critical leadership role that will help shape Roofr's design culture and scale its product experience as the company doubles down on its PLG strategy.

What this role involves:

• Defining and driving Roofr’s design strategy, aligning user needs with business goals
• Partnering closely with Product, Growth and Engineering to create intuitive, high-performing experiences
• Leading and growing a multidisciplinary team of designers and researchers across multiple product lines
• Establishing and evolving design systems and processes to ensure quality and consistency at scale
• Embedding research into the product development lifecycle
• Championing a customer-first, data-informed, and experimentation-led mindset
• Acting as a voice of design and user experience at the executive level and board meetings
• Setting team goals, driving performance, and supporting individual career growth and mentorship
• Hiring, onboarding, and developing world-class design and research talent
• Collaborating with GTM and brand teams to ensure product experiences align with brand and messaging
• Fostering a transparent and collaborative working environment

Requirements:

• 10+ years of experience in product design, with at least 3–5 years in leadership roles
• Experience leading B2B SaaS design teams, ideally in growth-stage startups
• Proven track record of success in a Product-Led Growth (PLG) environment
• Strong foundation in UX, interaction design, and product thinking
• Experience building and managing design and research teams from the ground up
• Ability to influence company-wide initiatives through storytelling and vision
• Strong cross-functional collaboration skills with Product, Engineering, and Marketing
• Comfort operating in ambiguity and fast-changing environments
• Experience working on self-serve user journeys and onboarding flows

What Roofr offers:

• Mandatory PTO in the 1st week of employment
• 1 Friday off per month
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer paid benefits
• RRSP/401k match
• Generous Parental Leave policy
• 2 retreats per year and great team building activities
• Ample learning and development opportunities
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!