Altera Digital Health is seeking a passionate Segment Marketer to support its strategic vision. The Segment Marketer will manage business unit marketing budgets, drive tactical marketing initiatives, and define KPIs to measure success. They will develop a deep understanding of the company's product offerings, analyze market statistics, and facilitate cross-functional go-to-market initiatives.
- Oversee and manage business units marketing budget
- Drive execution of tactical marketing initiatives and projects
- Define key performance indicators (KPIs) to measure success
- Develop a deep understanding of the company's product offerings
- Perform comprehensive analysis and evaluation of key market statistics and customer needs
- Facilitate cross-functional go-to-market initiatives
- Provide data-driven recommendations to the portfolio team
- Ability to think strategically and execute marketing plans on time and on budget
- Curiosity and drive
- Passion for developing and implementing marketing plans in a healthcare environment
- Ability to thrive working in a target based, busy environment
- Bachelor's degree preferred
- Experience working in a similar healthcare technology environment is preferred
- Excellent communication and presentation skills, both oral and written
- Opportunity to shape the future of healthcare
- Work in a fast-paced environment
- Make a meaningful impact