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Adswerve, an award-winning data, media, and tech consultancy, is seeking a Media Strategist to join its Media Services team. This role involves strategic partnership with clients and internal teams to ensure media campaigns achieve marketing objectives. The ideal candidate possesses a passion for digital media and deep expertise in Search Activation.
Responsibilities:
- Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads
- Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices
- Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency
- Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
- Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy
- Partner with analytics and data teams to translate campaign insights into actionable recommendations
- Collaborate with media vendors (including search engines and tech partners); draft and submit RFPs when applicable, evaluate proposals, and develop POVs
- Ensure adherence to internal QA processes and campaign documentation standards
Requirements:
- BA/BS degree, MS/MBA preferred, or equivalent hands-on experience and certifications (e.g., Google Ads Search Certification, SA360)
- 5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360
- In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads; bonus for experience with YouTube, DV360, or paid social platforms
- Deep understanding of performance metrics, attribution models, keyword strategies, and bid automation tools
- Proven leadership and mentorship experience with the ability to guide junior team members in both technical and strategic workstreams
- Exceptional attention to detail with a passion for clean execution and campaign hygiene
- Excellent communicator—able to clearly articulate complex media strategies and campaign performance to clients and internal teams
- Highly organized self-starter who thrives in a collaborative, fast-paced environment
Adswerve offers:
- Semi-annual bonus potential
- Medical, dental and vision available for employees
- Paid time off including vacation, sick leave & company holidays
- Paid volunteer time
- Flexible working hours
- Summer Fridays
- “Work From Home Light” days between Christmas and New Year’s Day
- 401(k) Plan with 5% company match and no vesting period
- Employer Paid Parental Leave
- Health-care Spending Accounts
- Dependent-care Spending Accounts
- Employer Paid Basic Life Insurance
- Voluntary Life Insurance (Employee/Spouse/Child)
- Employer Paid Short & Long Term Disability
- Employee Assistance Program (EAP)
- Continuing Education Reimbursement
- Employee Referral Bonus Program
- Monthly Remote Work Stipend
Adswerve, Inc
Adswerve, Inc. is a data, media, and technology consultancy, specializing as a Google and Adobe partner. They assist brands and agencies in maximizing their digital marketing ROI by providing strategic insights and hands-on execution. The company focuses on helping clients achieve growth through effective campaign management and by unlocking new opportunities beyond traditional metrics. Adswerve emphasizes a collaborative culture, valuing employee contributions and perspectives while catering to a diverse range of clients.