Lead Generation Specialist

Job Description

aCommerce is seeking a highly motivated Lead Generation Specialist to become the company's lead expert in generating high-quality leads for new clients within the Southeast Asian eCommerce and online business space. The Lead Generation Specialist will build and execute a multi-channel lead generation strategy across diverse channels to deliver a consistent pipeline of qualified leads for the sales team. He/She will drive a significant increase in client acquisition, exceeding established targets for the number of qualified leads, lead conversion rate, and client acquisition cost.

Responsibilities:

• Utilize advanced sourcing tools to identify and build targeted prospect lists.
• Develop engaging outreach strategies for each channel.
• Conduct compelling video introductions and presentations.
• Qualify leads effectively.
• Collaborate with the marketing team to create valuable content assets.
• Manage lead capture strategies for webinars, events, and online content.
• Develop and implement effective lead nurturing campaigns.
• Provide timely and personalized communication.
• Work closely with the sales team to ensure smooth handoff of qualified leads.
• Track and analyze key performance metrics (KPIs).
• Regularly prepare reports and insights.
• Stay up-to-date on industry trends and competitor activity.

Requirements:

• Experience with sourcing tools like LinkedIn Sales Navigator, Apollo.io, and industry databases.
• Experience with developing engaging outreach strategies.
• Experience with creating valuable content assets.
• Experience with lead nurturing campaigns.
• Experience with tracking and analyzing key performance metrics (KPIs).

aCommerce offers:

• The opportunity to work for the leading ecommerce enabler and e-distributor in Southeast Asia.
• A commitment to equal opportunities for all employees.
• A work environment free of discrimination and harassment.