Lead - GTM Strategy

Job Description

Glance, an InMobi Group company, is seeking a Lead - GTM Strategy to develop effective monetization strategies for Glance Media offerings. The role involves understanding client business goals, mapping solutions with Glance offerings, and helping advertisers achieve their marketing goals.Responsibilities:

• Work with GTM, creative, and client solutions teams to identify client mobile marketing challenges.
• Design solutions using Glance Lock Screen Media, Gaming & Content solutions.
• Articulate Glance Media & Content offerings to brands & agencies via training workshops.
• Work with Sales, Marketing, and Client Services teams to ensure client success.
• Build high-impact presentations driven by research & creative storytelling.
• Enable Sales Managers with programs based on insights and product solutions.

Requirements:

• Proven track record in content marketing, brand marketing, media planning & strategy.
• Creative, energetic self-starter who can work independently.
• Proficiency in brand marketing frameworks.
• Ability to grasp business concepts and utilize market research.
• Comfort working in a fast-paced, distributed environment.
• Strong communication skills (oral & written).
• 4+ years' experience in business solutioning & consulting, digital advertising, media planning, or pre-sales.
• Bachelor's degree (MBA preferred).

Glance offers:

• Opportunities to make an immediate impact on mission-critical projects.
• Collaboration with highly capable and ambitious peer groups.
• Autonomy and innovation using bleeding-edge tech.
• Daily meals, gym, trainings, tech tools, and regular unwind sessions.