Demand Generation and Operations Manager

Job Description

Altruistiq, an enterprise SaaS company, is seeking a Demand Generation and Operations Manager to join their marketing team. This role is responsible for building and optimizing the demand generation engine, leveraging data and marketing technology to identify high-potential prospects, create personalized buyer journeys, and provide actionable insights to drive pipeline growth. The position reports to the Marketing Lead and collaborates with sales and marketing teams to build data-driven go-to-market strategies.Responsibilities include:

• Designing and implementing an intent signal capture framework.
• Architecting lead scoring algorithms.
• Engineering automated campaign workflows.
• Managing end-to-end outbound campaigns.
• Leading the technical integration of demand generation platforms.
• Building sophisticated analysis models.
• Providing insights on opportunity characteristics.
• Analyzing advertising performance and content engagement.
• Providing data-driven recommendations for optimizing content and messaging.
• Performing detailed pipeline analysis.
• Creating closed-loop reporting systems.
• Scaling demand operations.
• Collaborating with go-to-market teams.

Requirements include:

• 3+ years of experience in demand generation, marketing operations, or similar data-driven marketing roles.
• Proven track record of building and optimizing marketing automation workflows.
• Experience with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot, Pardot).
• Strong data analysis skills with proficiency in data visualization tools.
• Knowledge of B2B marketing metrics and pipeline management.
• Experience analyzing advertising performance, content effectiveness, and sales opportunity data.
• Analytical mindset with a talent for finding patterns in complex datasets.
• Systems thinking approach to building scalable marketing infrastructure.
• Strong commercial awareness and understanding of B2B buying processes.
• Creative problem-solver who thrives on turning data into actionable strategies.
• Bias for experimentation with a focus on measurable results.

Altruistiq offers:

• Equity
• A supportive culture with learning & development budget
• Competitive compensation package
• Private health insurance
• New joiner budget for equipment
• Generous pension contribution
• Uncapped holiday policy
• Flexible working, remote-first environment
• Events to spend time together as a team