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Technical Marketing Operations Manager

Technical Marketing Operations Manager to own systems and processes.
Verkada
On-Site
United States
USD 140,000 - 185,000
Job Description
Verkada is seeking a Technical Marketing Operations Manager to bolster their marketing team. This role is pivotal in owning the systems and processes that drive marketing campaigns and accelerate revenue growth. The ideal candidate will serve as the operational backbone for demand generation marketers, ensuring high-quality leads are efficiently routed to sales. They will champion marketing operations best practices and scalable infrastructure, fostering the adoption of tools and processes across the organization. This role involves cross-functional collaboration with sales, engineering, analytics, and brand teams to align campaign execution with business goals.

What this role involves:
  • Serving as the operational backbone for demand generation marketers.
  • Owning and optimizing lead ingestion, enrichment, routing, and lifecycle management.
  • Championing marketing ops best practices and scale-friendly infrastructure.
  • Partnering cross-functionally with sales, engineering, analytics, and brand teams.
  • Translating campaign requirements into scalable systems workflows.
  • Building infrastructure to support campaign performance monitoring and attribution.
  • Acting as the go-to expert for tools like Marketo/Hubspot and Salesforce.
  • Designing and maintaining ETL pipelines using SQL, Python, and other tools.
  • Building scalable automations and integrations across MarTech tools.
  • Managing complex workflows and integrations for webinars, demos, and intent-triggered campaigns.
  • Monitoring lead flow and pipeline health using BI tools.

Requirements:
  • 4+ years in Marketing, Sales, or Revenue Operations, ideally in a high-growth B2B SaaS environment.
  • Hands-on experience with Marketo (or HubSpot) and Salesforce.
  • Expertise in marketing infrastructure, including web form ingestion and API-based lead capture.
  • Advanced SQL skills and working knowledge of Python.
  • Strong experience with automation/integration platforms (e.g. Zapier, Workato, Retool, AWS Lambda).
  • Process-oriented mindset with experience managing campaign ops at scale.
  • Excellent communication and documentation skills.
  • Entrepreneurial mentality with a drive to experiment and iterate.

What Verkada offers:
  • Opportunity to work in cloud-based B2B physical security platform company.
  • Opportunity to work with marketing team that uses first principles approach.
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Verkada

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