Senior Data Scientist - Go-To-Market (GTM)

Job Description

Apollo.io is seeking a Senior Data Scientist to enhance its Go-To-Market (GTM) strategies. The ideal candidate will focus on optimizing sales, support, and marketing efforts through data-driven insights. This role involves analyzing customer acquisition channels and identifying opportunities to drive revenue growth. The Senior Data Scientist will collaborate with cross-functional teams, including Sales, Marketing, Finance, and Product, to inform and refine Apollo.io's GTM approach.Role involves:

• Analyzing GTM performance and evaluating the effectiveness of sales and marketing channels.
• Creating models to forecast sales trends, customer lifetime value, and churn.
• Developing and utilizing clustering and segmentation techniques to identify distinct customer groups.
• Providing data-driven recommendations to enhance lead generation, conversion rates, and overall revenue.
• Analyzing pricing strategies and product offerings to determine optimal configurations.
• Designing and implementing experiments to test the impact of different GTM tactics.
• Developing and maintaining dashboards that track key GTM metrics.

Requirements:

• Experience in GTM Analytics or similar role, preferably in a SaaS environment.
• Expertise in translating complex data into actionable insights.
• Proficiency with data analytics tools and platforms (e.g., Looker, Amplitude).
• Experience in building and maintaining reliable analytics infrastructures.
• Excellent communication skills.
• Degree in Analytics, Applied Mathematics, Economics, Statistics, or related field.
• Deep experience in exploratory analysis projects related to cohorting, time series analysis, and funnel analysis/optimization.
• Expert-level proficiency in influencing product strategy with SQL, A/B testing, machine learning, statistical analysis, and related tools like R, Python, SAS, etc.

Apollo.io offers:

• Opportunity to work in a fast-paced, dynamic startup environment.
• A culture of continuous improvement and learning.
• Collaboration with cross-functional teams.
• The chance to make a real impact on the company's GTM strategies.