Senior Analyst

Huge is seeking a Senior Analyst to join its Data & Analytics team in Colombia. This role involves analyzing data and developing insights related to digital advertising and user engagement to inform critical marketing decisions. The Senior Analyst will collaborate with internal strategy, creative, and program teams, as well as clients, to optimize creatives and measure success.

What this role involves:

• Defining learning objectives, KPIs, and supporting metrics based on business objectives and digital creative direction.
• Evaluating analytics implementations to understand and optimize creative advertising and media variables.
• Analyzing large integrated datasets to tell a comprehensive story of user engagement with client digital initiatives.
• Designing, executing, and analyzing A/B and multi-variate testing plans.
• Leading analytics presentations for major clients and multiple streams of work.
• Collaborating with other Huge capability teams to inform and optimize creative messaging and strategy.
• Developing deep, trusted partnerships with clients to deliver strategic insight.
• Evolving existing data ecosystems, evaluating measuring gaps, establishing a roadmap, on-boarding new technologies, defining process and governance.
• Assisting with dashboard creation, maintenance, and QA.

Requirements:

• Experience creating reporting templates, crafting narratives from data analysis, and creating presentation materials.
• Experience crafting and analyzing online experiments with a strong understanding of A|B and multivariate testing.
• Experience presenting data-driven reports to clients, highlighting clear insights and business recommendations.
• Experience with Google’s Campaign Manager 360 and Looker Studio or other visualization tools.
• Flexibility to adapt to new/unfamiliar tools, ambiguous questions and problems.
• Ability to manage and execute multiple tasks simultaneously.
• Strong appreciation for digital user experience and curiosity around data analytics.
• Upper English.

What Huge offers:

• Opportunity to work with a design and technology company.
• Chance to create products and experiences for ambitious brands.
• Inclusive employee experience.