Paid Social Manager

Job Description

Apollo.io, a leading go-to-market solution provider, is seeking a Paid Social Manager to play a critical role in driving the company's expansion through data-driven strategies. The Paid Social Manager will be responsible for developing and executing strategies to acquire customers, with a focus on Meta and LinkedIn.Responsibilities include:

• Building, managing, and optimizing Meta ad campaigns.
• Scaling Meta acquisition efforts to drive MQL growth.
• Developing and implementing comprehensive growth marketing strategies.
• Improving conversion rates through continuous testing and optimization.
• Tracking and analyzing key marketing metrics.

Requirements include:

• Bachelor’s degree in Marketing or a related analytical field.
• 6+ years of Growth Marketing experience with 4+ years of in-house and hands-on experience managing Paid Social campaigns and strategy in B2B tech.
• Experience managing a Meta Ads account with 6 figure monthly spend.
• Proficiency with Google Analytics and Google Tag Manager.
• Strong proficiency in data analysis and reporting.
• Extensive experience managing paid social channels for business growth.

Apollo.io offers:

• A collaborative work environment.
• Opportunities for growth and development.
• The chance to make a real impact.