Digital Marketing Manager

Job Description

OpenEye, a cloud video platform company, is seeking a Digital Marketing Manager to lead its demand generation strategy. This role involves driving qualified leads, nurturing prospects, and optimizing digital campaigns across multiple platforms.

Roles and Responsibilities:

• Develop and execute digital marketing strategies to generate and nurture leads
• Manage and optimize campaigns across email, search, social media, and display advertising
• Implement and refine marketing automation and lead nurturing workflows
• Oversee and manage the digital marketing budget
• Collaborate with marketing and sales to align campaign strategies and goals
• Track and report on campaign performance metrics
• Maintain and improve SEO/SEM performance
• Manage website content and landing pages
• Stay current on digital marketing trends
• Coordinate with external vendors and agencies

Qualifications:

• 4+ years of experience in digital marketing
• Bachelor's degree in marketing, Communications, or related field
• Strong understanding of digital marketing channels and tools
• Excellent analytical and problem-solving skills
• Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot)
• Exceptional communication abilities
• Creative thinking and ability to innovate
• Experience with martech stack

OpenEye offers:

• Collaborative, fun, creative culture
• Casual dress (Jeans are welcome!)
• Medical, dental, vision & prescription benefits starting day 1!
• Generous medical plan subsidy and health savings account option with company contribution helps keep your costs low.
• Up to $5,000 annual company match for 401k
• Company paid short-term/long-term disability, AD&D and life insurance
• Lifestyle Spending Account (LSA) to get reimbursed for your well-being needs
• Paid maternity and paternity leave
• Pet Insurance
• Free annual membership to Care.com
• Free access to the Headspace app for you and up to five friends and family members.
• 15 Days of Paid Vacation accrued per year (increases after year 3)
• Paid Sick/Wellness time is accrued at a rate of 1 hour for every 35 hours worked, except where local laws are more generous
• 9 Paid Holidays per year
• Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
• Employee Equipment Program – Free Alarm.com system for your home!