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Job Description
OpenEye, a cloud video platform company, is seeking a Digital Marketing Manager to lead its demand generation strategy. This role involves driving qualified leads, nurturing prospects, and optimizing digital campaigns across multiple platforms. The Digital Marketing Manager will report to the Director of Marketing.
Roles and Responsibilities:
  • Develop and execute digital marketing strategies
  • Manage and optimize campaigns across various channels
  • Implement and refine marketing automation and lead nurturing workflows
  • Oversee and manage the digital marketing budget
  • Collaborate with marketing and sales teams
  • Track and report on campaign performance metrics
  • Maintain and improve SEO/SEM performance
  • Manage website content and landing pages
  • Stay current on digital marketing trends
  • Coordinate with external vendors and agencies
Requirements:
  • 4+ years of experience in digital marketing
  • Bachelor's degree in marketing, communications, or a related field
  • Experience in physical security technology is preferred
  • Strong understanding of digital marketing channels and tools
  • Excellent analytical and problem-solving skills
  • Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot)
  • Exceptional communication abilities
  • Creative thinking and ability to innovate
  • Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira
OpenEye offers:
  • Collaborative, fun, creative culture
  • Casual dress code
  • Medical, dental, vision & prescription benefits starting day 1
  • Generous medical plan subsidy and health savings account option
  • Up to $5,000 annual company match for 401k
  • Company paid short-term/long-term disability, AD&D and life insurance
  • Lifestyle Spending Account (LSA)
  • Paid maternity and paternity leave
  • Pet Insurance
  • Free access to the Headspace app
  • 15 Days of Paid Vacation accrued per year
  • Paid Sick/Wellness time
  • 9 Paid Holidays per year
  • Educational Assistance Program
  • Employee Equipment Program
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