Digital Marketing Manager

Job Description

OpenEye, a cloud video platform company, is seeking a Digital Marketing Manager to lead its demand generation strategy. The Digital Marketing Manager will report directly to the Director, Marketing.

Roles and Responsibilities:

• Develop and execute digital marketing strategies to generate and nurture leads
• Manage and optimize campaigns across email, search, social media, and display advertising
• Implement and refine marketing automation and lead nurturing workflows
• Oversee and manage the digital marketing budget to ensure efficient use of resources
• Collaborate with marketing and sales to align campaign strategies and goals
• Track and report on campaign performance metrics, using data to drive continuous improvement
• Maintain and improve SEO/SEM performance
• Manage website content and landing pages to support conversion goals
• Stay current on digital marketing trends and best practices to enhance campaign effectiveness
• Coordinate with external vendors and agencies as needed for campaign execution

Qualifications:

• 4+ years of experience in digital marketing, with a proven track record of successful campaign management.
• Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
• Experience in physical security technology is preferred.
• Strong understanding of digital marketing channels and tools.
• Excellent analytical and problem-solving skills.
• Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot).
• Exceptional communication abilities.
• Creative thinking and ability to innovate.
• Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.

What OpenEye Offers:

• The base pay range for this opportunity is $80,000 - $120,000.
• This position is eligible for an annual discretionary bonus.
• Employees are eligible to purchase company stock at a discounted rate
• Medical, dental, vision & prescription benefits starting day 1!
• Up to $5,000 annual company match for 401k
• Paid maternity and paternity leave
• Free access to the Headspace app for you and up to five friends and family members.
• 15 Days of Paid Vacation accrued per year (increases after year 3)
• Paid Sick/Wellness time is accrued at a rate of 1 hour for every 35 hours worked, except where local laws are more generous
• 9 Paid Holidays per year
• Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
• Free Alarm.com system for your home!