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Job Description
OpenEye, a cloud video platform company and subsidiary of Alarm.com, is seeking a Digital Marketing Manager to drive demand generation. This role involves developing and executing digital marketing strategies, managing campaigns, and optimizing digital campaigns across multiple platforms. The Digital Marketing Manager will report directly to the Director, Marketing.

Role Involves:
  • Developing and executing digital marketing strategies to generate and nurture leads
  • Managing and optimizing campaigns across email, search, social media, and display advertising
  • Implementing and refining marketing automation and lead nurturing workflows
  • Overseeing and managing the digital marketing budget
  • Collaborating with marketing and sales to align campaign strategies and goals
  • Tracking and reporting on campaign performance metrics
  • Maintaining and improving SEO/SEM performance
  • Managing website content and landing pages
  • Staying current on digital marketing trends
  • Coordinating with external vendors and agencies

Requirements:
  • 4+ years of experience in digital marketing
  • Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field
  • Strong understanding of digital marketing channels and tools
  • Excellent analytical and problem-solving skills
  • Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot)
  • Exceptional communication abilities
  • Creative thinking and ability to innovate
  • Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira

OpenEye offers:
  • Collaborative, fun, creative culture
  • Casual dress (Jeans are welcome!)
  • Medical, dental, vision & prescription benefits starting day 1!
  • Generous medical plan subsidy and health savings account option with company contribution
  • Up to $5,000 annual company match for 401k
  • Company paid short-term/long-term disability, AD&D and life insurance
  • Lifestyle Spending Account (LSA)
  • Paid maternity and paternity leave
  • Pet Insurance
  • Free annual membership to Care.com
  • Free access to the Headspace app for you and up to five friends and family members.
  • 15 Days of Paid Vacation accrued per year (increases after year 3)
  • Paid Sick/Wellness time
  • 9 Paid Holidays per year
  • Educational Assistance Program
  • Employee Equipment Program – Free Alarm.com system for your home!
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