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CRM Analyst at Rush Street Interactive

CRM Analyst to leverage data insights for Rush Street Interactive.
On-Site
Peru
Undisclosed salary
Rush Street Interactive is seeking a CRM Analyst to join their team in Peru. The role involves leveraging data insights to optimize customer engagement strategies and drive player acquisition in emerging markets.Responsibilities:
  • Analyzing customer data to identify trends and opportunities.
  • Developing and executing data-driven CRM campaigns.
  • Focusing on player acquisition strategies for emerging markets.
  • Performing post-campaign analysis and providing actionable recommendations.
  • Conducting A/B testing to optimize campaign performance.
  • Collaborating with marketing teams to provide data insights.
  • Creating and maintaining dashboards and reports.
  • Utilizing SQL and BI tools to extract, analyze, and interpret data.
  • Supporting segmentation strategies and personalization efforts.
Requirements:
  • Bachelor's degree in Mathematics, Data Management, Marketing, Statistics, Computer Science, or related field.
  • Experience in data analysis, reporting, market research, and customer segmentation.
  • Experience in developing acquisition strategies for emerging markets.
  • High proficiency in SQL, with PostgreSQL experience preferred.
  • Strong skills in Microsoft Excel.
  • Basic knowledge of HTML; JavaScript skills are a plus.
  • Familiarity with BI tools (e.g., Power BI, Tableau).
  • Excellent problem-solving skills and data-driven mindset.
What Rush Street Interactive Offers:
  • Comprehensive compensation
  • Work-life balance initiatives
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Rush Street Interactive

Rush Street Interactive (RSI) is a prominent online casino and sports betting company, publicly traded on the NYSE. Operating under the BetRivers.com, PlaySugarHouse.com, and RushBet.co brands, RSI focuses on creating integrated gaming experiences. The company works to bridge online, social, and land-based gaming platforms, employing CRM strategies and marketing initiatives to drive customer engagement and loyalty. RSI emphasizes innovation and a dynamic work environment, promoting professional growth and impact within the evolving online gambling industry.