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Job Description
Mass Appeal is seeking an Associate Director of Marketing to focus on the music division and assist in marketing strategies across all divisions. This role involves close collaboration with the VP of Marketing to create strategies for music releases and the overall Mass Appeal brand. The Associate Director will work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
Responsibilities:
- Work closely with artists and their representatives to define marketing objectives and oversee campaign execution.
- Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts.
- Manage the conception, communication, and execution of marketing campaigns.
- Plan and account for project and campaign marketing budgets, deliverables, and timelines.
- Manage/update necessary marketing materials.
- Assist with the direction of creative assets and marketing collateral.
- Handle campaign execution with a focus on domestic and international audience engagement and growth.
- Develop relationships and secure opportunities with marketing partners, agencies, and DSPs.
- Work alongside the Director of Label Production for the delivery of all assets to various distribution partners.
- Contribute digital strategies for the company, label and artist releases.
- Secure cross promo opportunities for artists and label.
- Manage launch events.
Requirements:
- 5+ years professional Marketing experience
- Music industry experience with an emphasis in Marketing
- Knowledge and experience in the ever-changing music industry
- Ability to organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
- Management experience with internal and external stakeholders
- Creativity and willingness to think outside the box
- Self-directed and self-motivated
- Ability to function under pressure and with little to no supervision
- Comfortable working in ambiguous situations
- Excellent communication skills (verbal and written)
- Ability to pivot and adapt quickly in a fast-paced environment
- Strong teamwork skills and communication abilities
- Strong interpersonal and teamwork skills
- Microsoft Office proficiency (Word, PowerPoint, Excel, Outlook)
- Google Suites proficiency (Email, Calendar, Chat, G-drive, Google Meet)
The Orchard offers:
- Inclusive, collaborative and global community
- Modern office environment
- Opportunities to connect with valuable resources
- Attractive and comprehensive benefits package
- Investment in professional growth and development
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess
