College Marketing Representative - LA

Job Description

The Orchard is seeking a College Marketing Representative in Los Angeles. This is a part-time, paid position where the representative will advocate for artists distributed by The Orchard. The representative will promote 5-10 artists per month through digital and in-person marketing strategies, acting as a tastemaker by collaborating with local businesses and campus organizations.

The role involves:

• Creating awareness of The Orchard’s artists by building relationships with influencers.
• Maintaining a local social media presence to promote artists.
• Implementing in-person marketing initiatives at record stores and on campus.
• Researching appropriate apps, forums, and networks for the target demographic.
• Attending local and campus events to promote artists.
• Attending artists' shows to distribute promotional materials and gather feedback.
• Submitting detailed reports on marketing successes.

The requirements are:

• Currently enrolled as an Undergraduate Student in a 4-year university in Los Angeles with at least 2 years left prior to graduation.
• Ability to manage own hours and be accountable for assigned work.
• Passion for music and understanding of music consumption trends.
• Understanding of social media marketing and active presence on platforms like TikTok, Instagram, Twitter, and Facebook.
• Availability of 20 hours per week.
• Excellent communication skills and a team player.
• Transportation and residence within 30 minutes of Los Angeles.
• Flexible schedule for team conference calls and tour coverage.

The Orchard offers:

• Real-world music industry experience.
• Opportunity to express creativity through social channels and team brainstorms.
• Access to inside information to improve marketing outreach.
• Free tickets to artists’ shows and possible meet and greet passes.
• Valuable relationships within the local music industry.