Email Strategist

Job Description

Power Digital is seeking an Email Strategist to manage email and SMS campaigns for clients. The Email Strategist will be responsible for audits, strategy, content, and setup of broadcast campaigns and email automation. This role involves innovating clients’ strategies, optimizing towards higher success metrics, and collaborating with creative, content, and web departments.

• Define and drive email marketing and SMS strategy
• Manage daily operations of the email marketing channel
• Build and manage automated email marketing programs
• Collaborate with creative team to ensure brand guidelines are followed
• Report and provide recommendations on lifecycle programs’ performance
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

Requirements:

• 2-5 years experience in email marketing strategy
• Strong analytical and strategic copywriting skills
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience (preferred)
• Expertise in email best practices
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills
• Proficiency in spoken and written English at an advanced level

The role offers:

• Strategic management of email and SMS campaigns
• Opportunity to innovate and optimize to maximize performance
• Professional communication and problem-solving skills
• Adoption of Power Digital’s processes, product innovations, and tools