Sr. Email Strategist

Job Description

Power Digital is seeking a Senior Email Strategist to drive email marketing strategy for its clients. The candidate will be responsible for audits, strategy, content, and setup of email campaigns, as well as SMS campaign execution. They will innovate client strategy, optimize towards higher success metrics, and coach team members.

This role involves working cross-functionally with creative, content, web, and other departments.

Responsibilities include:

• Defining and driving email marketing strategy
• Managing daily operations of the email marketing channel
• Building and managing automated email marketing programs
• Using data to continuously test, measure, and optimize email marketing programs
• Partnering and collaborating cross-functionally
• Delivering reporting metrics and strategic recommendations to clients
• Sharing information and training the team on strategic tactics and implementation tools
• Employing AI technologies to enhance and optimize business processes
• Utilizing and leveraging Power Digital's Nova ecosystem

Requirements:

• 5+ years of experience in email marketing strategy, production, and end-to-end campaign management
• Strong analytical and strategic copywriting skills
• Understanding of A/B testing practices
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience
• Expertise in email best practices
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building, and presentation skills
• Team management experience (preferred)

The role offers:

• Opportunity to manage accounts with high workflow volume or complexity
• Opportunity to lead trainings and play an active role in team member development