Sr. Email Strategist

Job Description

Power Digital is seeking a Senior Email Strategist to define and drive email marketing strategies for its clients. The Senior Email Strategist will be responsible for audits, strategy, content, and setup of email campaigns, as well as SMS campaign execution. They will be involved in innovating client strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This role requires strong cross-functional collaboration with creative, content, web, and other departments within Power Digital.

Responsibilities include:

• Defining and driving email marketing strategy for Power Digital clients
• Managing daily operations of the email marketing channel
• Building and managing automated email marketing programs
• Using data to continuously test, measure, and optimize email marketing programs
• Partnering and collaborating cross-functionally with other internal digital channels
• Delivering reporting metrics, key learnings, and strategic recommendations to clients
• Sharing information and training the team on strategic tactics and implementation tools
• Employing AI technologies to enhance and optimize business processes
• Utilizing and leveraging Power Digital's Nova ecosystem

Requirements include:

• 5+ years of experience in email marketing strategy, production, and end-to-end campaign management
• Strong analytical and strategic copywriting skills
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience
• Expertise in email best practices
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport-building, and presentation skills
• Team management experience (preferred)

Power Digital offers:

• Opportunity to manage accounts with high workflow volume or complexity
• Opportunity to lead trainings and play an active role in team member development