Sr. Email Strategist

Job Description

Power Digital is seeking a Senior Email Strategist to define and drive email marketing strategies for its clients. The candidate will manage daily operations of the email marketing channel, including strategy, content, build, and deployment of email campaigns, as well as A/B testing, measurement, and reporting. They will build and manage automated email marketing programs, use data to optimize programs, and collaborate cross-functionally with other internal digital channels. The Senior Strategist will also deliver reporting metrics, key learnings, and strategic recommendations to clients, share information, and train the team on strategic tactics and implementation tools. They will employ AI technologies to enhance and optimize business processes and leverage Power Digital's Nova ecosystem.Role involves:

• Defining and driving email marketing strategy
• Managing email marketing channel operations
• Building and managing automated email marketing programs
• Delivering reporting metrics and strategic recommendations
• Training team on strategic tactics

Requirements:

• 5+ years of experience in email marketing strategy
• Strong analytical and strategic copywriting skills
• Hands-on experience with email platforms (Klaviyo, Hubspot, Braze, or similar)
• SMS experience
• Working knowledge of HTML/CSS for email coding
• Strong communication and presentation skills
• Team management experience (preferred)
• Proficiency in spoken and written English at an advanced level

Role offers:

• Opportunity to work remotely
• Chance to manage enterprise or growth accounts
• Active role in team member development