Social Media Strategist

Job Description

Power Digital is seeking a Social Media Strategist to craft and execute social media strategies for clients across diverse industries. The Social Strategist will develop unique brand voices, manage influencer relationships, and oversee A-Z content creation and execution. This role requires a highly autonomous and creative team member who can navigate a fast-paced workload, actively participate in team collaboration, and remain at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.Responsibilities include:

• Creating and executing comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Strategically driving influencer programming through identifying, vetting, and slating influencer talent and creators for campaigns.
• Efficiently managing a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
• Crafting compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs.
• Creating and implementing monthly content calendars that align with the overall social media strategy.
• Staying up-to-date with the latest social media trends, emerging platforms, and algorithm changes.
• Actively participating in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
• Maintaining clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
• Employing AI technologies to enhance and optimize business processes.
• Utilizing and leveraging Power Digital's Nova ecosystem.

Requirements include:

• 2+ years of experience in social media (agency experience preferred).
• Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape.
• Proven track record of successfully managing social media strategies for multiple clients spanning various industries.
• Experience in crafting and maintaining unique brand voices for clients.
• Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs.

Power Digital offers:

• A people-first culture that values diversity in backgrounds and experiences.
• The opportunity to work with a dynamic team of consultative marketers, creatives, analysts, and technologists.
• The chance to make an impact inside and outside of the workplace.