GTM Engineer

Job Description

Apollo.io is seeking a Go-To-Market Engineer to architect revenue systems and optimize outbound campaigns for Apollo Labs clients. This role involves designing, deploying, and optimizing agent-powered outbound campaigns to generate pipeline at scale. The GTM Engineer will blend signal-based ICP logic, AI-generated messaging, campaign architecture, and automation-first design to shape client go-to-market strategies.Responsibilities:

• Develop and implement data-driven strategies to engage, nurture, and convert high-value accounts.
• Automate revenue operations with AI and workflow tools, creating scalable, repeatable processes.
• Partner with internal or external clients to refine their GTM strategies and align them with pipeline objectives.
• Lead cross-functional initiatives to improve conversion rates, reduce CAC, and optimize funnel performance.
• Stay ahead of GTM tech trends, continuously refining our stack to maintain competitive advantage.
• Architect autonomous, AI-powered GTM workflows that scale pipeline creation.
• Design agentic workflows for fully automated, adaptive outreach.
• Research AI deployed against all relevant Signals/Triggers for Client business.
• Stack Signals for better Lead Scoring/Prioritization.
• Own the pipeline performance of assigned Campaigns by managing KPIs.
• Develop scalable outbound processes, leveraging AI and automation to enhance performance.
• Actively monitor outreach sequences, call recordings, and email messaging to drive conversions.
• Run regular check-ins, quarterly reviews, and performance check-ins with Clients to drive accountability and improvement.
• Work closely with Clients to align outbound messaging with ICP and their brand priorities.
• Drive renewals and usage of Apollo Labs services.
• Provide real-time market feedback to Labs Leadership to refine value propositions.
• Partner with client Account Executives to hand off qualified meetings effectively and optimize conversion rates.
• Own the relationship with Client teams from cradle to grave of GTM activities.

Requirements:

• 5+ years of experience in RevOps, Growth, or Sales Development leadership.
• Experience with CRMs, sales automation tools, and AI platforms.
• Proficiency in data analysis and turning complex data sets into actionable strategies.
• Customer-obsessed mindset with a focus on building lasting client relationships.

Apollo.io offers:

• A collaborative environment.
• Opportunities for growth and development.
• A chance to work with cutting-edge technology.