Email Marketing Specialist

Job Description

Later is seeking a high-energy and detail-oriented Email Marketing Specialist to drive email strategies forward and increase email-driven revenue. The Email Marketing Specialist will be embedded within a cross-functional demand generation team and will collaborate with the Email Marketing Manager, Head of GTM, content, creative, product, sales, and customer success teams to develop email marketing campaigns.This role involves:

• Collaborating on and implementing email marketing strategies.
• Managing all aspects of email marketing campaigns.
• Building and executing campaigns across email and in-product marketing.
• Analyzing data to gain insights into campaign effectiveness.
• Developing testing hypotheses and implementing A/B tests.

Requirements for this role include:

• 2+ years of technical email implementation.
• A bachelor’s degree in marketing, business, economics, or a technical field.
• Experience with email marketing and automation platforms (Hubspot, Marketo and/or Klaviyo).
• Experience in basic HTML and CSS.
• Understanding of email compliance best practices.

Later offers:

• Opportunity to work in a fast-paced and dynamic environment.
• Chance to contribute to a company with a strong focus on innovation.
• A commitment to building an inclusive and supportive workplace.