Senior Paid Media Manager

Job Description

Later, a leader in social media and influencer marketing, is seeking a Senior Paid Media Manager to drive revenue growth through paid media tactics. This role involves strategizing and executing multi-channel paid media programs to drive brand awareness, generate conversions, and nurture prospects. The Senior Paid Media Manager will work closely with the VP of Demand Generation and will be a primary implementor of campaigns builds, organized testing, daily optimizations, and reporting.

• Overseeing the management of daily/weekly/monthly budget
• Optimization identification and implementation
• Campaign builds
• Performance reporting for Paid Search, Paid Social, and Display channels
• Creating and implementing full-funnel paid media campaign strategies
• Making strategy recommendations for content, creative, landing pages, and remarketing tactics
• Utilizing platform analytics to understand campaign performance and identify trends
• Summarizing findings for team and executive leadership
• Conducting competitor research
• Cross-functional collaboration with product, web and creative, sales and revenue operations teams

• Bachelor's degree preferred (Marketing, Business or Related)
• 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology
• Proven success in driving results through paid media channels
• Deep technical understanding and ability to execute in Google Ads and Meta
• In-depth experience with LinkedIn, TikTok and display ad/ABM platforms a plus
• Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude
• Experience managing seven figure ad spend budget
• Understanding of UX, high-level web strategy, and how it ties in with paid campaigns
• Excellent results orientation, proven record performing to aggressive growth targets
• Flexibility and ability to work in a fast paced and dynamic environment

• Competitive salary
• Opportunity to work for a leading social media and influencer marketing company
• Collaborative and inclusive work environment
• Opportunity to drive significant revenue growth through paid media