Senior Paid Media Manager

Job Description

Later is seeking a Senior Paid Media Manager to drive revenue growth through paid media tactics. The ideal candidate will be responsible for strategizing and executing comprehensive multi-channel paid media programs that drive brand awareness, generate high-quality conversions, and nurture prospects through the sales funnel. This role will work closely with the VP of Demand Generation and will be a primary implementor of campaigns builds, organized testing, daily optimizations, and reporting.What this role involves:

• Overseeing the management of daily/weekly/monthly budget, optimization identification and implementation, campaign builds, and performance reporting for paid search, paid social, and display channels.
• Developing and implementing full-funnel paid media campaign strategies that attract and retain Later customers.
• Making strategy recommendations for content, creative, landing pages, and remarketing tactics.
• Utilizing platform analytics and large datasets to understand campaign performance and identify actionable insights.
• Collaborating with cross-functional teams including product, web and creative, sales and revenue operations.

Requirements:

• 6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and/or Technology.
• Deep technical understanding and ability to execute in Google Ads and Meta.
• In-depth experience with LinkedIn, TikTok and display ad/ABM platforms a plus.
• Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude.
• Experience managing seven figure ad spend budget.

What this role offers:

• The opportunity to lead and manage comprehensive multi-channel paid media programs.
• The chance to work with a high-energy, results-oriented team.
• The ability to drive brand awareness, generate high-quality conversions, and nurture prospects.